Advertising
During Breast Cancer Awareness Month, we often see advertising with the statistic that one in eight women will develop breast cancer. That may be true, but every woman has a chance to fight it. We chose this point of view for the Tenet Heath national mammography campaign. To encourage women to get a mammogram, we aimed to change the conversation from scaring them into an appointment, to empowering women to take control of their health.
AD: Caroline Collins // CD: Shannon Harris // Senior CW: Jordan Sowards // Strategist: Manu Gabaldon